3 resolutions to make for your digital marketing in 2023
I don't love a new years resolution but I do like the idea of heading into the new year with plans to build on things that worked well last year and the intention to be open to new opportunities and ideas. For me, that means being able to offer my clients digital strategy solutions alongside organic and paid social to help them increase awareness and bring in more donations in 2023.
If I could wish any intentions on non profit marketers and fundraisers this year it would be these:
I will make my website and emails mobile-friendly. Approximately 60% of website traffic comes from mobile devices*, and if you're driving traffic predominantly from your organic and paid social media this could be far more. If your website doesn't work brilliantly on mobile, you could be missing out on those people engaging with your site, finding out more about you and potentially becoming supporters. Similarly with email, if the user reading experience is clunky and they have to keep zooming in and out to read your content, people are quickly going to stop reading.
I will get to know my ideal supporter. It's so easy to just think 'I'd love support from anyone'. But the people who support you will have characteristics and interests in common, and will likely share the same challenges and pain points. Painting a picture of who that ideal supporter is, where they are and what they are interested in can really help you nail down not only the type of content you put out but also how you target your paid advertising. It makes it much easier to write your social posts and ads if you have a specific person in mind that you understand in and out, as you can talk directly to their challenges and experiences.
I will be open to testing new strategies. Testing is the name of the game in digital marketing - this means trying different messaging, creative formats, audiences and funnel iterations until you find the combination that works for you. It means that the first attempt might not hit the spot. Or the second. But one of the huge benefits of digital marketing is that everything you try brings you data that you can then use to make decisions on what you keep doing, what you tweak and what you scrap. So you're never failing; you're learning and you're adapting. Don’t take it personally, review what the data’s telling you and go again.
If you're thinking 'yup, sounds good, but I've no idea where to start!', drop me an email at alex@socialclimber.london and let's chat about how I can support you.
*https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/