5 places to find social post ideas when you're out of inspiration
You don't need me to tell you how overwhelming this time of year can feel. We're all juggling even more than usual, and add to that an economic crisis and everyone feeling squeezed and it's A LOT. The last thing you need is to spend time staring at a blank page wondering what you should be posting on social media about your charity right now.
If you have a strategy in place and two months' worth of content scheduled in advance, that's amazing. Keep on keeping on. But if you don't, this is for you. When the content well has run dry and your head is too full of everything else, here are 5 go-tos that will help you continue increasing awareness and bringing in donations, when you need inspiration:
Beneficiary testimonials - these are your best way to communicate the life changing difference your work makes. Take a look at any interviews, recommendations or feedback forms you've got from previous beneficiaries and pull out the parts that help paint a before and after picture of what your support meant to them.
Comments on existing posts - have a look back through your past posts and note down any comments that asked questions or raised points of discussion. Could you answer those questions in new posts? This is a really useful exercise because if one person is wondering enough to post their question, chances are more people are thinking the same. This also works well for negative comments - are there myths you could be dispelling?
Repost your best performing posts, if they still relevant - or tweak slightly if details have changed. Remember only a tiny fraction of your followers will see each post, and even if the odd person remembers, no-one will think anything of it. You don't need to reinvent the wheel every day when it's trundling along nicely.
Reach out to your followers. A post acknowledging that people are struggling and asking how they are can be a lovely way to start conversations and show the humanity of your organisation. Not every post has to be all singing, all dancing to have impact.
Tell your followers how they can support you. Do they all know about your newsletter? Do they all have the link to donate on your website? Most won't. Now's the time to remind them - remember to give them a reason to click that link by including either some details of what they will learn from the newsletter, or how they can help make a difference through donations.
If you found this useful, do please share with anyone else who might need some inspiration!